7. Contact holders of your liabilities / key suppliers - negotiate payment terms, deferrals, and discounts

  • Boldly confront the debt situations that scare you and contact your creditors. Ask for help as needed. Banks and credit card companies know what’s going on - talk to them.

  • See if key suppliers are able to give you more flexible terms/discounts/revenue deferrals.

  • Ask for what you need - don't ask for more than you need. Be a good citizen.

  • If you have cash, negotiate discounts. Some suppliers will be willing to trade value for cash.